Sales, Bid and Customer Service
“Real world experience matters”
£1.2m added to pipeline
During the lifetime of the programme the selected accounts and opportunities used added £1.2m to the pipeline and £342,000 was closed business.
Conversion rates increased
Increase in bid conversion rates including winning four new contracts, each valued at between £10m -£25m, plus added onto a £1.2 billion framework for further contract opportunities.
66% up on new business
6 cohorts attended a 2 day workshop during which 749 new business appointments were made. A 66% increase over the same period as last year.
Significant return on investment
6 months after the programme the target accounts delivered a return on investment that was 266 times greater than the cost of the original training.
We started to use Harper Craven around 2 years ago and after our initial discussions we came up with a set of objectives and a plan to bring a new angle to our sales strategy. I have to say that we set an aggressive target for the industry of 23% growth, (industry standard was 14% growth) and we actually achieved nearly 30% growth for the year! We have now established a yearly event with Harper Craven, individual plans throughout the year and are very happy with the level of expertise they bring.
Micky Edwards
Commercial Director EMEA

